Rakesh Roy, Engineering Manager Leading Scalable Platform Architecture and High Traffic Systems
I lead engineering teams delivering multi-tenant web platforms for global brands such as BigRock, and Network Solutions.
With 11+ years in software engineering and 3+ years in engineering leadership, I focus on building scalable, high performance platforms that power high traffic digital experiences. I currently manage multiple teams at Newfold Digital, owning delivery and platform evolution across 15+ enterprise web properties.
I operate at the intersection of engineering execution and platform strategy—driving performance improvements, enabling scalable architectures, and aligning teams to deliver measurable business impact.
What I Work With
My stack is built around WordPress, React, and performance engineering — with a focus on things that ship and scale.
Core Stack
PHP · WordPress · React · TypeScript · JavaScript · Laravel
Block Development
Gutenberg · block.json · Full Site Editing · Block Patterns
Performance
Google Lighthouse · Core Web Vitals · Image Optimisation · Server-Side Caching · Asset Optimisation
DevOps & Tooling
CI/CD · Jenkins · OKD · Oracle Cloud Infrastructure · SonarQube · Git . Automation
Leadership
Engineering Management · Technical Architecture · Mentorship · Cross-functional Collaboration
Learning
I am still learnign new skils and improving my existing one.
A Different Kind of Engineering Leader
Most engineering managers either stay deep in code or step back from it entirely. I do both.
I currently lead engineering for customer-facing platforms at Newfold Digital — including blogs and front-end sites for BigRock, HostGator, Bluehost, and Network Solutions. That means I’m setting technical direction, reviewing architecture decisions, and still writing code alongside my team.
My niche is the overlap between WordPress and React. The Gutenberg block editor is React-based, which means building modern WordPress experiences today requires fluency in both — and the performance instincts to make them fast. That combination is rarer than most hiring managers expect.
Outside of Newfold, I’m the author of the Bitly URL Shortener WordPress plugin (11,000+ downloads), an active open source contributor, and a writer on web performance and block development at rakeshroy.com.
The toughest decisions aren’t between right and wrong — they’re between two right paths, and choosing the one that serves the greater vision.
Technical Articles
I write about the things I actually work on — WordPress block development, performance engineering, and leading technical teams. No fluff.
-
Discover effective engineering leadership strategies to scale your remote development teams. Learn practical tips and…
-
Learn how to implement process automation in remote engineering teams to enhance productivity and collaboration.
-
In the evolving landscape of web development, integrating React with WordPress offers developers a powerful…
Frequently Asked Questions
Who is Rakesh Roy?
Rakesh Roy is an Engineering Manager and AI-focused technology leader with 11+ years of experience in scalable platform engineering, cloud systems, and high-traffic web architectures. At Newfold Digital, he leads multiple engineering teams driving platform strategy, delivery, and modernization across 15+ enterprise properties for brands like BigRock and Network Solutions. His expertise includes AI-driven engineering, multi-tenant platforms, performance optimization, cloud infrastructure, and scalable digital systems.
What does Rakesh Roy specialize in?
Rakesh Roy specializes in AI-driven engineering, scalable platform architecture, high-traffic systems, multi-tenant web platforms, and cloud infrastructure. His expertise includes engineering leadership, performance optimization, Kubernetes, DevOps, platform modernization, enterprise web systems, and building resilient digital platforms for global brands through scalable architecture, automation, and data-driven engineering practices.
What has Rakesh Roy built or contributed to in open source?
Rakesh Roy is the author of the Bitly URL Shortener WordPress plugin, which has over 14,000 downloads. He is an active open source contributor and maintains a public WordPress profile at profiles.wordpress.org/royrakesh. He also writes technical articles on WordPress block development and web performance at rakeshroy.com.
Where does Rakesh Roy work and what is his role?
Rakesh Roy works at Newfold Digital as an Engineering Manager, where he leads the development of front-end platforms and blogs for major web hosting brands including Bluehost, BigRock, HostGator, and Network Solutions. He is responsible for technical architecture, team mentorship, and hands-on engineering delivery.
How can I hire or contact Rakesh Roy for WordPress or React development?
You can reach Rakesh Roy through his personal website at rakeshroy.com, connect with him on LinkedIn at linkedin.com/in/royrakesh, or follow his work on GitHub at github.com/royrakesh. He is open to collaborations, consulting discussions, and engineering leadership opportunities in WordPress and React development.
What technologies does Rakesh Roy use in his engineering work?
Rakesh Roy works across AI, cloud, and enterprise platform engineering using technologies including PHP, WordPress, Laravel, Node.js, React Native, Kubernetes, Docker, OCI (Oracle Cloud), Terraform, Elasticsearch, MySQL, Salesforce/Pardot, REST APIs, CI/CD, and DevOps tooling. He specializes in scalable multi-tenant architectures, cloud migration, performance optimization, WordPress platform engineering, and AI-enabled software development for high-traffic enterprise systems.